Stationery Design
Standard Sizes
A stationery system for a local cafe, Emily’s Garden, applying a consistent brand identity across letterhead, business card, and envelope.
A stationery system for a local cafe, Emily’s Garden, applying a consistent brand identity across letterhead, business card, and envelope. Each item of the Emily’s Garden stationery system demonstrates consistent use of the logo, typography, color palette, and supporting graphic elements in printed applications. Botanical elements are applied selectively as secondary elements, while typography and composition prioritize legibility and balance. Together, the stationery demonstrates how the brand identity translates into cohesive, functional print materials.
After selecting the final logo, the next step focuses on applying the new identity to a stationery system. The logo becomes the foundation for the business card and letterhead design, ensuring the brand is presented consistently across professional materials. Elements developed during the brand guidelines process help inform these designs, including a custom pattern derived from the brand’s visual language. This pattern is incorporated into the business card and letterhead to add visual interest while reinforcing the identity. Together, these pieces demonstrate how the logo and supporting elements work cohesively in real-world brand applications.